Veg Non Veg, a prominent multi-sneaker brand in India, approached me to create a 3D film for the debut of Air Jordan Atmosphere sneakers in Indian stores. The objective was to generate awareness and enhance sales for this exciting launch.

Inspired by Michael Jordan's quirks, Jordan Brand designed a shoe based on his affinity for chewing bubblegum. The animation concept is rooted in this idea, offering context to India by featuring the well-known boomer chewing gum brand.