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First Press Cocktail New Label

(Animated Film)

Brief

The branding experts at The Brandwell Agency based in Melbourne, the official partners of First Press Coffee, reached out to me to create a launch film for their latest cocktail mixers. These products are available in both glass bottles and cans, and the client's goal was to position to a premium market. The 3D video aimed to underscore packaging intricacies, predominantly showcasing close-up shots of foil, paper prints, and metal reflections to accentuate product details.






Explorations

Styleframes generated in the initial storyboard iterations showcased experimentation with whiskey bottle designs. Although these frames didn't make the final cut.




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