top of page

FAE Gloss Launch

(Animated Film & Social Media)

Brief

I was given the opportunity while working for The Brewhouse to design and animate launch campaign content for FAE BEAUTY's new lip gloss range GLAWS GLOSS. Keeping their target consumers mostly GENZ, FAE Beauty introduced a roller ball lip gloss in 3 shades, pink, bronze, and clear. Hence, we needed to go with the direction of 90s aesthetic in line with FAE's branding plus keeping the concept of transitioning(being more comfortable and expressive & not limiting yourself), supported by the visuals of goop movements, fluid type, & liquid reveal.

During the initial design phase, I developed brand assets that included a wavy text animation and 3D liquid goop with waving movements.





Social Media Assets

Using the above assets I dived into making social content. Extracts of the brand's manifesto copy were taken and animated to give a fluid movement overlaid on 3D goop and accompanied by model shoots and 3D short teaser videos where the tube is emerging from the liquid.


Each tube color was characterized by giving names emerging(for pink), becoming(for bronze), and transforming(for clear).








YOU MAY ALSO LIKE....

VNV 3D Illustrations

(CGI Visuals & Animation)

FAE Gloss Launch

(Animated Film & Social Media)

Air Jordan Launch in India

(Animated Film)

bottom of page