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Fratelli Wines New Label

(Animated Film)

Brief

The Brewhouse, in collaboration with Fratelli as their branding partner, granted me the chance to create a launch video highlighting the fresh packaging label.

Fratelli means brothers in Italian, and the collaboration began as the Secci brothers from Italy joined forces with the Sekhri and Mohite-Patil brothers from India. This brand aims to blend Indian terroir with Italian craftsmanship.

The video was intended to create a sense of joy and family of the new branding of FRATELLI Wines as something that is meant to be shared instead of being exotic and luxurious as it was in the previous branding. As a support for the vintage and premium tone, jazz music was used while maintaining a playful vibe.




Behind the scenes

Explored unfinished, unlit, and untextured 3D footage before the final version was completed. The video aimed to convey various meanings, including the concept of brotherhood, the consistent quality and taste in new bottles, appreciation for everyone involved in the journey, the idea that wine is meant to be shared with friends and family, and an emphasis on enjoying it together. Numerous storyboards and animatics were considered, with some not making the final cut for the video.





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