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Museum of Soln Launch

(Animated Film & Social Media)

Brief

Discover MuSo(Museum of Solutions by JSW Group), Mumbai's upcoming museum for kids, fostering imagination and empowering them to make a difference.

MuSo's interactive platform, MuSo.d, encourages kids to take on hands-on DIY challenges at home, promoting global citizenship through missions tied to Sustainable Development Goals. I developed this short, shareable video to attract signups and test MuSo's new product.

The video is created in a playful, collage-like style while keeping the brand's identity and consumer group in mind. We start with a scene of going inside an old vintage TV and exit through a modern tablet that is popular among kids, creating a transition from a parent's point of view to a kid's point of view.
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Social Media

Produced an additional promotional video and Instagram reels for MuSo.D, utilizing user-submitted video clips through the MuSo.D platform. These materials are slated for deployment throughout the product's ongoing launch period. Additionally, crafted animated advertisements for MuSo.D's introduction on social media and the website.





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